Segments in Autoresponders – Now Available

Segments in Autoresponders

Segmentation ensures you can target your subscribers with the most relevant content. That’s why eMail Liaison has expanded our segmentation features, including the release of our new Segments Builder and delivering more flexibility in our rules functionality.

And in response to your requests, eMail Liaison is proud to unveil new segments in autoresponders. Now you can send your customers more relevant autoresponder emails – at precisely the best times to reach them.

Who will receive this email

Target your dialog directly to your female audience.

Personalized Welcome Emails

Say you run an online clothing store and capture gender information when your customers sign up. Now you can use that information to send gender-appropriate versions of your welcome email, ensuring your communications are more relevant and personal.

Subscriber Birthday

This VIP customer will automatically receive a special birthday gift, every year.

Targeted Birthday Emails

If you’re sending birthday emails to customers, you could apply segments to make the campaign even more relevant. For example, you could identify VIP customers based on how much they’ve spent with you over the past year, then target those VIPs with a special birthday gift.

Subscription Renewal Series

Let’s now say you sell annual software subscriptions. Using the exact match of a date autoresponder option, you could set up a series that sends a renewal notification out 30 days before the subscription expiration date.

You can then use information regarding each customer’s payment status to target those who have not renewed at the 15-day and 7-day marks. Each email in the series would only be sent to those who fell into the unpaid segment, with status automatically refreshed each time updated payment information was uploaded

We look forward to seeing how these new features improve your communications with subscribers – and how they can drive even better results for your business!

Segmentation ensures you can target your subscribers with the most relevant content. That’s why eMail Liaison has expanded our segmentation features, including the release of our new Segments Builder and delivering more flexibility in our rules functionality.

And in response to your requests, eMail Liaison is proud to unveil new segments in autoresponders. Now you can send your customers more relevant autoresponder emails – at precisely the best times to reach them.

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