Archive for the ‘Tips & Resources’ Category

Renting vs. Buying Email Lists

Tuesday, April 17th, 2012

For many businesses, obtaining an email list can be a quick and effective route to reaching a large number of subscribers in very short order.

However, the means by which that list is obtained is of critical importance, and companies that do not tread carefully can find themselves in a world of peril.

List Rental
Generally speaking, renting email lists is a recognized and accepted practice in digital marketing. When you rent a list, the owner of that list will send emails to those subscribers on your behalf. As an advertiser, you never see the email addresses on that list, because the owner of the list does all of the sending. Every time an email is sent to that list’s recipients, you pay a fee.

List Purchase
When you purchase an email list, you take ownership of the actual list. After the purchase is made, you pay no more fees and you can send emails to the list as you please.

While this may sound like a great deal, it is usually anything but. Here’s why:

The value of an email list is only preserved if it is not abused. When you purchase any given list, you’re usually not the first (or the last) person to do so. The individuals on that list may have been spammed hundreds of times by other purchasers. And they generally have not given the list seller permission to allow receipt of marketing emails from third parties (like you).

In the best case scenario, your email campaign will get at abysmal response. At the other end of the spectrum, you could be labeled a spammer and hit with big fines and blacklisting.

Your Best Option
Of course, your best option is almost always to build your own list of subscribers who actively want to receive communications from you. Renting a list often has its place, but can become expensive for ongoing communications, and matching rented lists to your marketing needs is an imprecise science at best.

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Merge the contents of multiple cells into one cell

Friday, November 12th, 2010

We know that some email programs export the first and last name of your subscribers in separate cells. We wanted to quickly walk you through step-by-step on how combine those two cells.

1. Select the cell in which you want to combine the contents of other cells.

2. To start the formula, type =(

3. Select the first cell that contains the text that you want to combine, type (&” “& (with a space between the quotation marks), and then select the next cell that contains the text that you want to combine.

4. To combine the contents of more than two cells, continue selecting cells, making sure to type &” “& between selections. If you don’t want to add a space between combined text, type & instead of &” “&. To insert a comma, type &”, “& (with a comma followed by a space between the quotation marks).

5. To finalize the formula, type )
To see the results of the formula, press ENTER.
You can also use the CONCATENATE function to combine text from multiple cells into one cell.

6. To add the formula to all the other cells without typing, you can simply Copy the formula from C2

7a. Select all the cells you want to apply the formula to and select Paste Special instead of Paste.

7b. Make sure that you select the Formulas selection.

8. The Formula applied to all your remaining cells.

9. If want to make that data constant so you can delete your original columns (in this case Column A & B)?
• Make sure you have a blank column to put the data
• Highlight the entire column with the combined data>Copy
• Move to appropriate blank cell in the new, blank column (D) you just inserted
• Right Click and Chose “Paste Special” >then chose “Values”

10. You can now delete Column A, B & C.

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Tracking your campaigns from your iPhone.

Sunday, March 7th, 2010

eMail Liaison is excited to offer quick access to your reports from your Apple iPhone. It’s fast, looks great and is available now. Just head to your account on any popular mobile device like an iPhone or Android and the mobile version will be shown by default. You don’t need to install anything, because it is a web application, not a native phone application.

Launch it like a real application

By heading into your account with your favorite Web Browser and adding it to your Home screen, you have a dedicated button that will load your latest reports with a single click. We even provide a nice icon and loading screen for you and your clients while the latest stats are downloading.

Easy switching

Right now, we have focus our attention on your campaign reports. But, stay tuned we are always working hard behind the scenes. You can switch to the full version of eMail Liaison and access all our functionality with a single click. At the footer of every page is a link to switch to the corresponding page in the full version of the app. We’ll automatically switch you back to the mobile version the next time you log in.

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