Archive for the ‘Support’ Category

Testing your campaign

Monday, August 9th, 2010

We are currently testing a new method of getting screenshots to solve some minor problems we have come across, and as such, many of the email clients have been turned off while we run this trial.
Currently, we don’t have a time-frame, as it depends on our findings. We apologize for the missing screenshots you are hoping for. We are however, very confident that the result will provide you a much better product. Stay tuned.

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Avoiding the Postini Spam Filter

Friday, April 30th, 2010

How do you get past Google’s notoriously difficult Postini spam filter?

The thing that frustrates people the most with Postini is that it  (understandably) doesn’t tell you why your email was flagged and it never will. We have however with a little help from your customers narrowed down the items to be aware of before attempting to take of this spam filter.

What we have witnessed is that, larger images in an email are one of the main culprits in getting a red flag raised against your email. It appears that Postini is placing an important part of its decision on the balance between images and text (or HTML) in your email. Translated further, you need to make sure you chop your images, both in dimension and in byte size to get an “all clear” signal back for your email. We cannot stress enough how cautious you should be in relying on big images within your emails.

Here’s a reminder of some other things to watch out for:

  1. Avoid repeatedly sending messages to full or invalid mailboxes.
  2. Minimize the use of these words and phrases in the subject line, message body, sender address, and reply-to address:
  3. Use of the word Free (although “free” tends to have more leeway than most other trigger words), $$, XXX, sex or !!! (Any excessive punctuation)
  4. Subject contains “Double Your”, “?”, “For Only” or “Free Instant”.
  6. The from field appears to not contain a real name, ends in numbers or contains the word friend.
  7. The email claims not to be spam
  8. Monitor new subscribers in your lists. Set suspicious “spamflag” addresses such as “abuse@” or “spam@” as Inactive subscribers unless you know the subscriber is legitimate.
  9. Watch image dimensions and image file sizes

In conclusion: there are no shortcuts to avoid spam filtering, but these guidelines can help reduce the risk factors. Filter providers will never, for obvious reasons, directly tell you why your email was flagged, so we will be relying on trial and error even more.

More important than any of these tip, tricks and tests is understanding that spam filters are not the biggest issue. The key to modern email marketing understands that relevance beats permission. Even if your email is being delivered into the inbox, you can still get spam complaints if you are not ensuring relevance.

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